Not all arguments give their conclusion at the end. In this case, the first sentence is the main conclusion. The rest of the text is providing the reasons for the conclusion. In this case there are no obvious indicating words; so, you must think about what the argument is trying to persuade you of by considereing the content of the sentences.
A is a premise denying that the sheer volume of friends on Facebook is enough for Facebook to be an improvement.
B is a premise.
C may not be true; or, it is at least debatable; but, this does not mean it is the conclusion.
D is a premise.